Several Open Books

Reading Material

Zoom In On Sales: Target Marketing, Prospecting, and Sales Centers

Zoom In On Sales: Target Marketing, Prospecting, and Sales Centers

Zoom In On Sales focuses in how agencies are using sales centers. Agency sales centers are a way to generate new business sales by having an organized approach to generate leads for the producers...

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Insurance Essentials

Insurance Essentials

Property and Casualty Insurance Essentials is a comprehensive guide that teaches the basics of property and casualty insurance. This guide supplies you with basic knowledge, yet it covers a wide breadth of information... Available in E-Book!

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Growth & Performance Standards

Growth & Performance Standards

The Growth & Performance Standards study provides benchmarks for comparing independent agency performance. Independent insurance agency owners use the results to compare their agency's performance against their agency peer group...

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Dynamics Package

Dynamics Package

The Dynamics Package—Save $20 when you buy both! When you need practical sales reinforcement or just need to brush up on what you learned in your Dynamics of Selling course, we have the package for you. This package will help you refresh, review, and reinforce your selling skills...

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Dynamics of Selling: The Diagnostic Appointment (DVD)

Dynamics of Selling: The Diagnostic Appointment (DVD)

Dynamics of Selling: The Diagnostic Appointment (DVD) was designed to help you implement the training you received while attending the Dynamics of Selling program. The DVD is a great sales-meeting and producer coaching tool...

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Understanding the Wholesale Insurance Market

Understanding the Wholesale Insurance Market

This study provides a better understanding of the additional facilities and/or markets available to the retail agent through the wholesale agent or broker. Managing general agents, excess and surplus market, surplus lines broker...

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The Profile Package

The Profile Package

The Profile Package—Save $20 when you buy all three! When you need in-depth studies that set the standard for agency productivity, producer compensation and responsibilities, and experienced service professionals, these three volumes belong in every agency...

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The Paperless Agency: Transformation through Innovation

The Paperless Agency: Transformation through Innovation

The Paperless Agency: Transformation through Innovation helps agencies that are just beginning to embrace imaging technology as well as agencies that are more experienced and technology savvy, with a need to fine tune their agency...

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The Essentials Package

The Essentials Package

The Essentials Series Package—Save $20 when you buy all three! When you need specific and practical information about exposures, exclusions, and coverages, there’s an Academy publication in this series that will give it to you—clearly, definitively, and in the most applicable manner...

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Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals

Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals

Street Smart Selling helps producers improve their sales results with practical sales tips and strategies. The author, Edwin L. Lamont, CIC, CRM, used his years of experience and know-how to produce a book that presents advanced sales topics...

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